2. How we use them
Necessary
Required for the website to function and to remember your cookie choices. These do not need consent. Your consent settings themselves are stored in your browser’s local storage under the key cookie-consent-settings, with a timestamp of when you made your choice.
Analytics
Help us understand how visitors use the site — which pages are viewed, for how long and from which devices. We use Google Analytics 4, Plausible Analytics and PostHog (see the table for how each is loaded).
Advertising
Let us measure whether our advertising on Google and Microsoft (Bing) leads to enquiries, and attribute conversions to the right campaign. We use Google Ads conversion tracking and Microsoft Advertising (UET). When you submit a form with advertising consent granted, your email address, phone number and name are hashed (SHA-256) in your browser before being sent to Google and Microsoft for “enhanced conversion” matching; the readable values are never sent to them.
3. Cookies and similar technologies we use
Durations are set by each provider and can change; where a duration is not fixed by us we link to the provider’s own documentation.
| Provider / name | Category | Purpose | Loads | Duration |
|---|---|---|---|---|
Mr Charles — cookie-consent-settings (local storage) | Necessary | Remembers your cookie choices and when you made them. | Always | Persistent until you clear site data |
| Plausible Analytics — data policy | Analytics | Privacy-focused, aggregated page-view statistics. Plausible does not use cookies and does not store personal data. | Always (cookieless) | No cookies set |
Google Analytics 4 — _ga, _ga_* Google cookie policy | Analytics | Distinguishes visitors and sessions to report how the site is used. | Always | As set by Google (see their policy) |
PostHog — ph_*_posthog PostHog privacy | Analytics | Product analytics: page views, clicks and interaction recordings that help us improve the site. | Only after analytics consent | As set by PostHog (see their policy) |
Google Ads (gtag) — _gcl_* Google advertising | Advertising | Measures conversions from Google Ads campaigns; enhanced conversions use hashed contact details. | Only after advertising consent | As set by Google (see their policy) |
Microsoft Advertising (UET) — _uetsid, _uetvid Microsoft cookie policy | Advertising | Measures conversions from Microsoft (Bing) Ads campaigns. | Script loads with advertising storage denied; storage is only enabled after advertising consent | As set by Microsoft (see their policy) |
Fonts are served from our own domain, and images are delivered through Cloudinary’s content delivery network; neither sets cookies for tracking.
4. Change your cookie settings
You can change your analytics and advertising choices at any time. Necessary storage cannot be switched off because the site would not work without it.
Withdrawing consent stops the relevant tools from running from that point on; it does not delete data already collected by the provider, which is governed by their policy.
5. Browser controls
You can also block or delete cookies through your browser settings. Instructions are published by each browser: Chrome, Safari, Firefox and Edge. Blocking necessary storage may stop parts of the site from working.
6. Contact
Questions about cookies or this policy: Mr Charles AB, Lidköpingsvägen 44, 121 39 Johanneshov, Stockholm, Sweden · sales@mrcharles.co · +46 8 5400 0650.